Published Wednesday, Dec. 22, 2021, 10:11 am
Join AFP’s 100,000+ followers on Facebook
Purchase a subscription to AFP
Subscribe to AFP podcasts on iTunes and Spotify
News, press releases, letters to the editor: [email protected]
Advertising inquiries: [email protected]
Photo Credit: sweetym/iStock Photo
Ranking your shop on top of search engines is an essential part of online marketing. The higher you rank, the more people will be able to find you when they are searching for products that you sell.
This blog post will cover some ways that you can improve your ranking on Google’s search engine results page (abbreviated SERP).
There are a few things that you can do to improve your ranking and visibility on Google:
- Correct on-page and off-page SEO
- Content marketing
- Other helpful tactics
Search Engine Optimization has two main aspects – on-page SEO and off-page SEO. You need to make the best use of both on-page SEO and off-page SEO tactics. Below we will describe what are they and how to do it in a proper way.
On-page SEO refers to the inbound links and on-page optimization that you use when creating a blog post or product description. When you optimize your website for search engines, it means that you are making sure that they can correctly categorize and index your content so people can find it when searching with keywords related to what is being sold, or a solution that is provided by your shop.
Finding the right keywords to target is essential for effective SEO. You can use a tool like Google Ads Keyword Planner or Ahrefs to find keywords that have a high search volume and low competition. Once you have targeted a few good keywords, make sure to use them throughout your content. You can use SurferSEO to help you find the right density of all keywords.
Schema.org is a structured data vocabulary that helps search engines better understand the information on your website, and rank it higher in the search results. Adding schema markup to your product descriptions and blog posts is an easy way to improve your ranking.
Title tags and meta descriptions
Both of these are important elements that must be optimized for better SEO. The title tag is the text that appears at the top of your browser, and the meta description is the text that appears under the link in the search results. Make sure to include your target keywords in both of these, and keep them under 55 and 155 characters respectively for the best results.
On the other hand, off-page SEO is the process of optimizing your content to appeal to search engines and make it rank higher in their results. There are a few tactics that …….